17" x 8"
Paper
2025
Collected by Nate Kammerer
And the award for the biggest graphic design overreaction of 2025 goes to…
Cracker Barrel holds a very special—and large—place in my heart. I grew up a few miles from its first location and ate many a meal surrounded by walls of dusty antiques. I take the Barrel’s (can I call it that?) rocking chairs, peg game, and general charm very seriously.
Like everyone else, I wasn’t thrilled about the new logo they unveiled during the summer of 2025. But holy shit, guys, nobody died. It’s boring and bad, but it’s not that bad. Everyone and their mom had to weigh in. Coca-Cola could change its logo to be in Helvetica, and I still don’t think the president of the United States of America should feel the need to comment on it.